Science Illustrated magazine’s media kit explains that its demographic is “intellectually curious men and women with a passion for science and discovery.” As a magazine devoted to the world of science this magazine is effectively reaching this group of people with the nature of its articles, advertisements, and illustrations. There are articles that cover every aspect of science including medicine, space, nature, culture, and technology. Also, the magazine has a great deal of colorful and detailed photography that makes its readers feel that they are there with them exploring.
Small articles in Science Illustrated tend to focus on specialized discoveries and updated information on specialized topics concerning science. Some examples of smaller specialized articles were how the population of endangered rhinos is being controlled by shipping rhinos to different parts of South Africa, how the diving bell spider can live under water for 24 hours, and how towing icebergs to Africa could help give the people better drinking water. The Feature articles which can be seen on the front page of the magazine are about topics that are important to their demographic and are probably heavily researched and debated in the science community. The Feature articles found in the March/April issue included developments in Cancer research, an in-depth look on the evolvement of the cell phone, how the sun was formed, and a new development which could help plants grow in the dessert.
Advertisements in Science Illustrated include specials on lecture series on the topics of math and science and jewelry made of high quality minerals. Other advertisements were of telescope and microscope equipment, tools for the science lab, and social things like science camps and electronic wart removers. These advertisements would only be seen in a magazine of this nature because advertisers who are trying to reach this specific demographic know that they will reach the right people. Putting an advertisement for a popular telescope in People magazine or Cosmopolitan magazine may reach a group of people but those people may not be interested in it and most likely will not buy it.
Science Illustrated uses signaling in a very unique way to reach its intended demographic by including articles and advertisements that interest and intrigue people about the world of science.
Keyanna -- what does the media kit or advertising resource page say about Science Illustrated? Does their research match your assessment? There are some good insights here. Be careful about your use of capital letters (some are unnecessary here, i.e. "Feature" stories...) and work on using commas to separate sections of sentences.
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